Protect Your Public Identity and Generate Passive Income

Your public identity has value. WEIR AI puts you in control of how your identity is used online. When you say yes, we help create fair partnerships for identity usage that protect everyone involved.

"Your public identity is creating value in media and AI systems every day, but the current situation doesn't really work for anyone.

You get little to no say when and how your public identity gets used. On the other hand, your business may be trying to navigate legal gray areas that no one fully understands yet.

We believe there is an approach that actually works for everyone."
Gary McCoy, CEO of WEIR AI
Portrait of Gary McCoy

The Future Debuts at Cannes

Join us as we unveil Public Identity Management™ to the world

June 16-20

Cannes Lions 2025

Beach House

La Plage Croisette

Live Demos

Public Identity Management™

Real Talk

With Co-Founders

Preview Our Vision

A Fair System Where Everyone Wins

Choose your path to digital identity control and fair compensation

High Profile Individuals

You're an "HPI" — a High-Profile Individual, such as an athlete, influencer, artist, business executive, journalist, or anyone whose face is recognizable in your field.

Protect yourself and work with your trade association to enable licensing, attribution, and compensation for NIL use—backed by transparent Public Identity Management™ controls.

Protect & Monetize Your Image →

Platforms

You're a media, content, or marketing platform or an agency looking to use authentic identity content legally and transparently.

WEIR AI offers fast and easy technical integration with access to preauthorized identities, regulatory compliance, and automated, auditable rights management—part of our Public Identity Management™ network.

Join our Public Identity Management network →

Privacy-Conscious Individuals

You're a "PCI" — a Privacy-Conscious Individual and you care about your privacy and of those close to you.

WEIR AI helps you find out where your public identity is being used and helps you be more in control of it—without requiring commercial licensing.

Protect Your Privacy →

How Control Changes Everything

See the difference when you have control over your public identity

Your Public Identity Without Control With WEIR Control
Revenue Others profit from your identity You earn fair compensation (51%+)
Permission Used without your knowledge Every use requires your approval
Protection Limited legal options Built-in protection and enforcement
Visibility Unknown where you appear Real-time monitoring and alerts
Choice No say in usage decisions You set terms, rates, and restrictions

How Everyone Wins With WEIR

Fair control and transparent opportunities for all

1. You Set Your Terms

Define how your identity can be used—or how you don't want it to be used. Set rates, restrict industries, and control every aspect of your licensing.

2. Businesses Make Informed Decisions

Companies can see your licensing terms upfront and make informed business decisions about whether to use your identity and accept your rates.

3. Everyone Benefits

You earn fair compensation, businesses get authentic content, and trust grows through transparency.

Portrait of Tal Hassner
"When we first created face recognition, it was used in ways we didn't expect. At WEIR AI, we're making recognition not just accurate, but safe, private and fair."
Tal Hassner, CTO of WEIR AI